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Independent Farmasi Influencers

A world worth moving toward.

Built on
Mindset.
Vision.
Momentum.
Next-level.
Transformation.

MVMNT GLOBAL™ is a community of Farmasi Influencers building confident businesses, strong leaders and lives they are proud of.

Start Onboarding
Shop Regimens
Coming soon - For Videos

Welcome to

mvmnt-logo-dark
M
Mindset
V
Vision
M
Momentum
N
Next-level
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Transformation
Independent Farmasi Influencers

A world worth moving toward.

Built on
Mindset.
Vision.
Momentum.
Next-level.
Transformation.

MVMNT GLOBAL™ is a community of Farmasi Influencers building confident businesses, strong leaders and lives they are proud of.

Start Onboarding
Shop Regimens
Video · Welcome to the page
Coming soon - For Videos

Welcome to MVMNT Global

M
Mindset
V
Vision
M
Momentum
N
Next-level
T
Transformation
Independent Farmasi Influencers

A world worth moving toward.

Built on
Mindset.
Vision.
Momentum.
Next-level.
Transformation.

MVMNT GLOBAL™ is a community of Farmasi Influencers building confident businesses, strong leaders and lives they are proud of.

Start Onboarding
Shop Regimens
mvmnt-logo-light
MINDSET | VISION | MOMENTUM | NEXT-LEVEL | TRANSFORMATION
Next gathering
Our next event
[City] · [Date]
Reserve your seat
M
Mindset
V
Vision
M
Momentum
N
Next-level
T
Transformation

The leadership

Meet our leaders

Builders who share everything they know. Every one of them started exactly where you are.

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The leadership

Meet our leaders

Builders who share everything they know. Every one of them started exactly where you are.

JAY & XIMENA

JAY & XIMENA​

[Farmasi title]
ASTRID

ASTRID

[Farmasi title]
BARBARA

BARBARA

[Farmasi title]
CARLOS & RASHEL

CARLOS & RASHEL

[Farmasi title]
ESTEBAN

ESTEBAN

[Farmasi title]
ANGELA

Angela

[Farmasi title]
HIRAM & MAYRA

HIRAM & MAYRA

[Farmasi title]
EVELYN

Evelyn

[Farmasi title]
JO

JO

[Farmasi title]
JUAN CARLOS

JUAN CARLOS

[Farmasi title]
JUSTIN

JUSTIN

[Farmasi title]
LIZ

LIZ

[Farmasi title]
LOLA

LOLA

[Farmasi title]

LUCIA

[Farmasi title]
RAQUEL

RAQUEL

[Farmasi title]
VANESSA

VANESSA

[Farmasi title]

Future Leader

[Farmasi title]

Future Leader

[Farmasi title]
Our mission

To help everyone build the mindset, vision and momentum to reach their next level transformation.

Our company

Powered by Farmasi.

Beauty and wellness since 1950, rooted in the vision of founder Dr. C. Tuna. MVMNT GLOBAL is an independent team within the Farmasi family.

Makeup
Color for every look
Skincare
Everyday rituals
Wellness
Nutrition and self-care
Welcome

Welcome to the page

A short welcome video from our founders: who we are, what MVMNT stands for, and where to start.

Watch the welcome
Video · Welcome to the page
Coming soon - For Videos
Challenges

Ready for A challenge?

Join one or join all. Challenges designed to help you grow in every way.

Registration open

Our next gathering

[City, State] · [Month Year]

Training, recognition and connection with the whole MVMNT family. Come as you are. Leave ready for the next level.

Get your tickets
Details
90-day-ENG
Challenge 01

90 Day Massive MVMNT Plan

Clear goals · Bold execution
Relentless support

Accept the challenge
Coming Soon - Simple
Challenge 02

Challenge #2

[Details coming soon]

Learn more
Coming Soon - Simple
Challenge 03

Challenge #3

[Details coming soon]

Learn more

The 90-Day Challenge

Are you ready to move?

Ninety days of massive action, built on the five words that define us. More than a challenge: a commitment to excellence, growth and results.

Accept the challenge
Open the video library
Join the challenge chat
M

Mindset

Decide who you are becoming. Belief comes before results.

V

Vision

See the goal clearly. Ninety days, one target, written down.

M

Momentum

Small actions every day, stacked until they are unstoppable.

N

Next-level

Rank up, lead others and raise your own standard.

T

Transformation

Confidence, freedom and results you can see and feel.

20-Day Launch System

Launch in twenty days.

Five phases, one for each letter of MVMNT. One clear action a day. Choose a phase to see its steps.

Days 1 to 4
Mindset
Days 5 to 8
Vision
Days 9 to 12
Momentum
Days 13 to 16
Next-level
Days 17 to 20
Transformation
01

Activate your account

Set up your Beauty Influencer account, your personal shop link and the Farmasi app.

Video · Training module
02

Find your why

Write your why and your 90-day vision. Keep it where you will see it every morning.

Video · Training module
03

Plug into the team

Join the team chats and calendar, and book a welcome call with your sponsor.

Video · Training module
04

Build your daily routine

Complete the mindset module and set your daily success routine.

Video · Training module
05

Know the products

Learn the bestsellers across makeup, skincare, hair care and wellness.

Video · Training module
06

Build your list

Write down everyone you know. Your business starts with your relationships.

Video · Training module
07

Tell your story

Craft your 30-second story: who you are, why Farmasi, why now.

Video · Training module
08

Set your first goal

Choose your first rank goal and your weekly activity targets.

Video · Training module
09

Go public

Launch on social media with team content and our social guidelines.

Video · Training module
10

Start conversations

Conversation starters, follow-up and how to listen well.

Video · Training module
11

Host your first experience

A beauty party, live or virtual, with a simple run of show.

Video · Training module
12

Serve your customers

Orders, reorders, rewards and customer care that brings people back.

Video · Training module
13

Know the plan

Walk through the official Farmasi compensation plan with your sponsor.

Video · Training module
14

Protect the brand

Compliance, product claims and income disclosure guidelines.

Video · Training module
15

Share the opportunity

Invite others with confidence and without pressure.

Video · Training module
16

Lead your first partner

Help a new Beauty Influencer through their first day.

Video · Training module
17

Use your tools

Technology and resources that help your business scale.

Video · Training module
18

Structure your business

Tracking, taxes and business basics.

Video · Training module
19

Fill the room

Promote your launch event and personally invite your guests.

Video · Training module
20

Launch day

Host your launch and celebrate your first milestone with the team.

Video · Training module
Start day one

Team hub

Everything you need, in one place.

Quick links for today. Resources for the long game.

Quick links

Connect now
Team calendar
90-Day Challenge
Farmasi shop
Rank advancements
Contact

Resources

FAQs
Book Club
Document search
Training library
Events
20-Day Launch System

JAY ADKINS & XIMENA DUQUE-ADKINS

Entrepreneurs | Authors | International Leaders | Co-Founders of MVMNT

 

Jay Adkins and Ximena Duque-Adkins are entrepreneurs, mentors, and international leaders who bring decades of combined experience in business, leadership, and personal development.

 

Jay, a U.S. Air Force veteran, bestselling author of Success Psyche, and serial entrepreneur, has built and scaled successful businesses across multiple industries, including a $90 million insurance portfolio. Ximena, a renowned Colombian actress with more than 20 international television productions, transitioned into entrepreneurship over eight years ago, building global organizations with thousands of members and generating over $10 million in reported network marketing results.

 

Together, they founded MVMNT, a global community dedicated to empowering individuals through entrepreneurship, education, leadership, and personal growth. United by a shared vision and a commitment to helping others succeed, Jay and Ximena believe true success extends beyond financial achievements. It is measured by the lives we impact, the leaders we develop, and the lasting legacy we create together.

JAY & XIMENA

astrid

Astrid is a first-generation immigrant, entrepreneur, and network marketing leader with a background in healthcare and advanced degrees in health science and speech-language pathology. In 2019, she entered the network marketing industry with no prior experience and reached the company’s top ranks within just 11 months, allowing her to transition from healthcare into entrepreneurship full-time. Today, she serves as Chief of Staff for Lumo Uniforms and Lumo Print while continuing to expand her leadership in network marketing through her partnership with Farmasi. Passionate about empowering others, Astrid is dedicated to helping people recognize their potential, build confidence, and create greater financial independence and personal freedom.

ASTRID

barbara

Barbara Turbay is an entrepreneur, digital creator, and leader who began her journey in direct sales in 2020. With a diverse background in real estate, entertainment, and entrepreneurship, she discovered a passion for helping others build businesses and create financial independence. Today, she focuses on empowering people to recognize their potential and achieve personal, professional, and financial growth. She believes success is not defined by experience, but by determination and the willingness to pursue new opportunities. Outside of business, she enjoys spending time with family, exploring astrology, and inspiring others through meaningful conversations and personal development.
BARBARA

RASHEL & CARLOS

Rashel Díaz and Carlos García are entrepreneurs, mentors, and Christian leaders who have built a journey rooted in faith, family, and purpose. Rashel brings over 25 years of experience in Hispanic television and is a three-time Emmy Award winner. Carlos, a U.S. Navy veteran and former Miami firefighter-paramedic, experienced a profound personal transformation through his faith. Together, they have developed ventures in real estate, financial services, investments, and network marketing, bringing six years of experience in the industry. Both graduates of Rhema Bible Training College, they now combine their entrepreneurial leadership with a passion for serving others, inspiring personal, spiritual, and financial growth through faith, discipline, and action.
CARLOS & RASHEL

ESTEBAN

Esteban Merizalde is the co-creator of U90X alongside his business partner, Juan Carlos Garduño. Together, they created an ecosystem that combines personal transformation, mindset, leadership, entrepreneurship, and technology. U90X brings these areas together to support personal and business growth.

ESTEBAN

ANGELA

Angela is a direct sales leader with over eight years of experience and a mom of three. She started on government assistance with a $13 paycheck and went on to build, lead, and train an organization of more than 50,000 people. Today, she helps moms build businesses from home through social media and authentic relationships while staying present for their families.
ANGELA

HIRAM & MAYRA

Mayra Soto and Hiram Diaz are entrepreneurs, authors, speakers, and established leaders in the network marketing industry, dedicated to empowering others through entrepreneurship and leadership development. Throughout their careers, they have mentored hundreds of women, helping them expand their businesses internationally and create opportunities beyond their local markets. Their experience spans network marketing, media, public speaking, and business development, including appearances at Eric Worre Studios, television hosting, and publishing a book focused on personal and professional empowerment. As innovators and business owners, they also hold three patents, reflecting their commitment to creativity and entrepreneurship.

 

Together, Mayra and Hiram are passionate about developing future leaders, expanding opportunities, and inspiring others to build successful businesses with lasting impact.

HIRAM & MAYRA

EVELYN

Evelyn Guardado serves as Personal Assistant to Ximena Duque, helping coordinate and execute projects with the executive team. She holds a degree in Education and brings experience in leadership, sales, team development, and communication. Her work focuses on creating systems, processes, and training that strengthen teams and support growth.

EVELYN

JO

Jo began her network marketing career in 2018 with no prior sales experience, reaching her company’s top rank within a year and earning her first million dollars within 18 months. She has built organizations of more than 100,000 people, generated over $500 million in team sales, and earned more than $7 million in commissions. A mom of three boys, she helps women build confidence, develop as leaders, and create businesses that support their families.

JO

JUAN CARLOS

Juan Carlos Garduño is an entrepreneur, mentor, and digital business strategist with 20 years of experience. He has trained thousands of entrepreneurs worldwide and helps leaders grow their businesses through social selling, AI, and e-commerce.

JUAN CARLOS

JUSTIN

Justin Hilt serves as Chief of Staff to Jay Adkins, leading strategy and execution across Jay’s businesses. He brings over 20 years of experience in leadership, operations, business development, sales, and marketing. His background includes 15 years with American Express and ownership and leadership of insurance agencies. He connects teams, solves problems, and creates structure to support business growth.

JUSTIN

LIZ

Liz Lugo is an entrepreneur and mentor with over eight years in direct sales and network marketing. She has trained and impacted over 200,000 people and led teams generating more than $500 million in sales. She personally earned nearly $8 million and helped expand into more than 15 international markets. A bilingual Latina leader, she now focuses on leadership and global growth with Farmasi. As a wife and mom of two, she helps women build businesses while prioritizing family.

LIZ

LOLA

Lola serves as Chief of Staff to Jay Adkins, specializing in cross-functional leadership. For over seven years, she has helped bring his ideas to life, guiding projects from concept to completion. Their longstanding partnership allows her to anticipate his needs and translate his vision into clear priorities. Her approach centers on clear communication, thoughtful follow-through, and being someone others can rely on.

LOLA

LUCIA

Lucia is a wife, mom, and entrepreneur with over eight years of experience in social selling. She is a six-figure earner. She has built and led teams across multiple countries. She helps others grow their income, confidence, and purpose. Her focus is developing leaders and building a strong community.

LUCIA

RAQUEL

Raquel entered network marketing in 2018 while building her real estate career. She reached her company’s top rank and joined the Million Dollar Club within 24 months. She became a multi seven-figure earner and built one of the company’s largest global teams. A mom of two, she creates simple, repeatable systems that help people build businesses around their lives. Her mission is to help others build confidence and pursue their goals while prioritizing family.

RAQUEL

VANESSA

Vanessa is an entrepreneur, mentor, and founder of VIP Consultants Corp, with a background in nursing, business consulting, and nearly eight years of experience in network marketing. As a wife, mother of two, and bonus mom to two daughters, she values family, meaningful relationships, and the power of community. Throughout her career, she has dedicated herself to helping others build confidence, recognize their potential, and achieve personal and professional growth. Today, she brings her experience and passion to MVMNT Global, focused on creating opportunities, empowering others, and building a community where everyone can thrive. She believes true success is measured not only by personal achievements, but by the lives we impact and the growth we experience together.

VANESSA

MAYRA

Hiram Diaz and Mayra Soto are entrepreneurs, authors, speakers, and leaders in network marketing. They have helped hundreds of women grow their businesses internationally through mentorship and support. They have spoken at Eric Worre Studios, hosted television programs, and coauthored a book focused on empowering others. Together, they own three patents and help entrepreneurs build and expand their businesses.

MAYRA

HIRAM

Hiram Diaz and Mayra Soto are entrepreneurs, authors, speakers, and leaders in network marketing. They have helped hundreds of women grow their businesses internationally through mentorship and support. They have spoken at Eric Worre Studios, hosted television programs, and coauthored a book focused on empowering others. Together, they own three patents and help entrepreneurs build and expand their businesses.

HIRAM